The audience of the hot pot manufacturing industry is very wide, whether it is children, young people, or elderly people, they can enjoy it with peace of mind. Therefore, the hot pot industry is now widely regarded, and has been crowned the title of a rising sun industry that will never fade away. Therefore, the hot pot market continues to grow at an irresistible
rate! Therefore, from the market background map of Xiabu Xiabu's franchising
agents, the market prospects are very bright.
There are many well-known hot pot brands today. Only by giving creative hot pots can they attract a lot of attention from customers. Xiabu Xiabu
closely integrates Taiwanese flavors with mainland specialties, basically in the traditional hot pot method. Incorporating the new style bar and desktop all-in-one dining options, young and fashionable trends have promoted consumer fashion trends.
From the success of Xiabu Xiabu summarize three points necessary for a new well-known brand to succeed:
To have a home market:
In essence, Xiabu Xiabu is looking for the big immigrant city of Beijing. Northeast people are not harsh on the taste. In addition, because of the high number of meals out, they like beef, lamb and hemp sauce. This market is right. If this famous brand chose Shanghai or Guangzhou at that time, it would not be the scene today.
Open up a new category:
The development of independent innovation categories is not for independent innovation and independent innovation. The emergence of new categories is accompanied by the change in the shape of clothing, food, shelter, and transportation.
The market for home, light social media, and all-in-one desktop hot pots is basically the same. The introduction of Xiabu Xiabu from Taiwan in China to Beijing should see a change in the way groups live in the first-tier cities.
Improve efficiency and control cost structure:
The catering industry and its leisure and entertainment restaurants have no way to guarantee a high customer unit price and a high gross profit rate. It is necessary to achieve low profits with a low customer unit price, a low gross profit rate, and a high meal.
In essence, the Chinese fast food competition is based on the honorable production efficiency within the company's time. Therefore, improving efficiency, controlling costs, and creating a cost-effective way are the successful decisions of well-known brands.