Xiabu Xiabu, which has created the concept of "small bar with hot pot", has been established for 20 years, and has finally entered Changsha, Hunan and settled in Poly Mall. The new Chinese style is fascinating. It includes imported seafood such as Argentine red shrimp, New Zealand green shellfish, and pork belly chicken and crispy meat that match the taste of Hunan. While eating hot pot, you can also get a cup of hand-cranked tea, Dahongpao and pearl milk tea are all explosive models.
On September 27, 2017, Xiabuxiabu, known as the National Hot Pot, landed in Changsha, Hunan, and entered Poly Mall. This is the first store where Xiabu entered the Hunan market, and it is also the 18th province and 74th city where Xiabu Group has entered the country.
Ms. Li Yiwen, Vice President of the Marketing Department of Xiabu Group, said: Entering the Hunan market this time has very important strategic significance for Xiabu, and this store will become a flag and benchmark for Xiabu in the Central China market. A few months ago, Xiabu just entered Shanghai with a newly upgraded store image. A lot of preparatory work was done in the early stage. Now facing the more unfamiliar South China market, the localization strategy of its stores has been changed a lot. . The competitors to be faced are not local brands, but challenges from themselves.
The first is product taste. In the past, the taste of Xiabuxiabu hotpot products was more northern, and the customers in Hunan market were more heavy and spicy. Therefore, they made a customized menu from the perspective of Changsha consumers. Currently, only Hunan market stores have it. Add visceral products including pork loin, duck gizzard, pig brain, pork belly chicken bottom, heavy sesame and spicy bottom, brown sugar loquat with local characteristics, etc.
Xiabuxiabu official website said: The secret sauce hemp which has been used as a label has also adopted the same self-service seasoning table as Shanghai's upgraded stores to reconcile regional tastes, of which 18 flavors will be made for 3-4 flavors Localization adjustments. Among its national product menus, 20% will leave room for change in various regions.