Faced with many foreign brands, such as KFC, McDonald's and Pizza Hut, etc., entering the Chinese market, are Chinese catering companies willing to fight or fight? Xiabuxiabu Catering Management Co., Ltd.
's 14 years of struggle, let us understand China Catering companies are pioneers who dare to create miracles.
Jewelry King's Transformation
In the early 1990s, He Guangqi, the founder of Xiabuxiabu, was already a well-known jewellery entrepreneur in Taiwan. In the spring breeze of reform and opening up, He Guangqi smelled business opportunities on the mainland again, so he resolutely transformed in 1998 and invested in the fast food industry. In the arms. The beginning of the transformation was not as smooth as He Guangqi imagined. Beijing diners' unacceptance of the meal-sharing form and the unsuitability of the taste of the ingredients made the operation of the small hot pot difficult at first. In bad times, the shop only sold three pots a day.
All roads lead to Rome. Which road is the real road to success? He Guangqi understands that only by persisting can he achieve himself. Maybe it is this persistence that brings the sweetness of suffering. As of May 2012, Xiabuxiabu has more than 280 directly-operated stores nationwide, and Chairman He Guangqi said that after three to five years of efforts, Xiabuxiabu will have more than 1,000 stores nationwide, gradually covering major cities across the country. It has transformed Xiabuxiabu from one of the nation's largest Chinese fast foods into the leading brand of Chinese fast food chains, and even built it into "China's Yum!"
Building first-class employees
First-class entrepreneurs command first-class employees, and first-class employees create first-class enterprises. In the eyes of He Guangqi, all employees of Xiabu Xiabu Catering Management Co., Ltd. are excellent employees who can be shaped. Therefore, under the domination of the "people-oriented" Confucian management philosophy, he pursues the "two transcendences" business management idea, which is to surpass Expectations for employees to get started and exceed expectations for employee training and career planning.
Xiabu Xiabu Catering Management Co., Ltd. has a unique bright spot in the cultivation of talents, which is the plan to send talents back to their hometowns. He Guangqi came to mainland China to invest and insisted on the idea of localization. Similarly, in the layout of store openings, Xiabu Xiabu is also looking for original talents from the city where the store is opened, and then uniformly training these talents, and then sending them as the main force to the hometown as the store manager, supervisor, etc. for the new store operation. The successful operation of this strategy has directly guaranteed the magical development speed of Xiabu Xiabu Hotpot franchisees to
open a store in three or four days.